Dr.R.Ushadevi, Head/Associate Professor of Commerce (HOD from June 18 to May20) |
|||
S.No. |
Article |
Name of the Journal |
Year |
1. |
“A Study on Occupational Stress among Nationalised and Non-Nationalised Bank Employees in Karaikal District, U.T. of Puducherry” |
Abinav National monthly Referred Journal of |
June 2017
|
2. |
“A Study on Awareness among the Women in relation to GST” |
Indian Journal of Commerce and Management Studies (UGC Approved), Vol. VIII, Issue No.3, July 2017, ISSN:2249-0310 |
July 2017 |
3. |
“Factors Influencing Consumer Behaviour towards Purchase of Electronic Product” |
Business Success Hinges on |
January 2018
|
4. |
“A Study on Impact of Brand Image on Buying Behaviour of Electronic Products Consumers” |
UGC Approved International Journal of Basic and Applied Research, Vol.III, Number III, August 2018. P-ISSN: 22493352; E-ISSN 22780505, COSMOS IMPACT FACTOR: 5.86 |
August 2018
|
5. |
“Consumers’ Satisfaction on Consumer Electronic Products – An Analysis” |
UGC Care Approved International Indexed and Referred Journal of Studies in Indian Place Names, Vol.-40-Issue-03-February-2020. ISSN:: 2394-3114; IMPACT FACTOR: 6.3 |
February-2020 |
Dr.N.Sampathlakshmi, Head/Associate Professor of Commerce (HOD from June2020) |
|||
S.No |
Article |
Name of the Journal |
Year |
1. |
“ Consumer Response to Effectiveness of Television advertisement with special reference to Nagapattinam District , Tamilnadu” – |
UGC Approved online Journal Aarhat Multi disciplinary International Education Research Journal ISSN 2278-5655 IIFS Impact Factor 2.125- June-July 2017 |
June-July 2017
|
2. |
“ A Study on the Passenger satisfaction with service quality of Southern Railways with special reference to Thiruvarur Junction” |
AMIERJ – June-July 2017 ISSN 2278 5655. IIFS Impact Factor 2.125 |
June-July 2017
|
3. |
“Impact of Marketing practices on business performance of SHG Women in Thanjavur District” |
APJMMR ISSN 2319 2836 – Aug.2017 |
Aug.2017
|
4. |
“Analysis of skill development and its impact on business practices of Women Micro entrepreneur in Trichy District” |
APJMMR Sep. 2017. ISSN 2319-2836 |
September 2017 |
5. |
‘Review paper on the Influence of Subjective Norms on the Pre-Purchase Behaviour of Electronic Products – An Indian Narrative’ |
International Journal of Management, Vol.11, Issue Number 9, September 2020, PP. 1145 – 1151, Journal Impact factor (2020 : 10.1471) Scopus Indexed |
September 2020
|
6. |
‘Consumer’s level of Satisfaction towards Buying of Electronic Products’ |
International Journal of Management (IJM), Vol.12, Issue Number 1, January 2021, PP. 335 – 344, Journal Impact factor (2020 :10.1471) Scopus Indexed |
January 2021 |
Dr.V.Renuga, Associate Professor of Commerce |
|||
1. |
‘Role of Online Advertisement in the Growth of Business’ |
GIS Science Journal, |
December 2020 |
2. |
‘Consumer Preference, Perception and Satisfaction towards Online Purchasing’ |
GIS Science Journal, |
December 2020 |
3. |
‘Consumer Preference, Perception and Satisfaction towards Online Purchasing’ |
Kala Sarovar, UGC Care Group I Journal, |
October – December 2020 |
4. |
‘Role of Online Advertisement in the Growth of Business’ |
Sambodhi a Quarterly Peer Reviewed, Referred Research Journal, Vol. 43, No.04 (XXII), Page No.73 |
October – December 2020 |
5. |
“Consumer Preference, Perception and Satisfaction towards online Purchase” |
UGC Care Approved International Indexed and Referred Journal of Studies in Indian Place Names, Vol.-40-Issue-03-March-2020. ISSN: 2394-3114; |
March - 2020 |
6. |
“Role of online Advertisement in the Growth of Business” |
UGC Care Approved International Indexed and Referred Journal of Studies in Indian Place Names, Vol.-40-Issue-03-March-2020. ISSN:: 2394-3114; IMPACT FACTOR: 6.3. |
March-2020 |
Dr.R.Krishnaveni, Associate Professor of Commerce |
|||
1. |
A Study on Problems and Prospects of Fish Marketing in Nagapattinam District, |
Journal of Management ISSN 2347 3940(PRINT) Special Issue, Voulume1 December 2017 |
December 2017 |
2. |
“A Study on Problems And Prospects of Fish Marketing In Nagapattinam District, Tamil Nadu” |
International Journal of Research ISSN. NO: 2236-6124 Volume7, Issue IX September 2018 page no.404 |
September 2018 |
Dr.R.Latha, Assistant Professor of Commerce |
|||
1. |
“Healthcare Hazards and Its Impact on Health Insurance Business – An overview during Covid 19” |
JXAT Journal,Vol.-XII-Issue-IV-April-2020. ISSN:: 1006-7930; IMPACT FACTOR: 3.7 |
April - 2020 |
2. |
“Employees group Insurance Development in Indian Public and Private Sectors – A Review” |
GIS Business,Vol.-15-Issue-05 May-2020. ISSN:1430-3663; IMPACT FACTOR: 5.60 |
May - 2020 |
Dr.P.Rajeswari, Assistant Professor of Commerce |
|||
1. |
“Good and services Tax (GST)” |
India Published in Juni Kiyat Journal ISSN : 2278-4632 June 2020 |
June 2020 |
2. |
“The Role of Technology in Knowledge Management” |
International Journal of Future Generation Communication and Networking [IJFGCN] ISSN: 2233 – 7857, 2020 |
2020 |
3. |
“Fintech Industry in India : The Revolutionized Finance Sector” |
European Journal of Molecular & Clinical Medicin ISSN : 2515-8260, 2021 |
2021 |
Dr.V.Kokila, Assistant Professor of Commerce |
|||
1. |
“A Study on Occupational Stress among Nationalised and Non-Nationalised Bank Employees in Karaikal District, U.T. of Puducherry” |
Abinav National monthly Referred Journal of |
June 2017
|
2. |
“A Study on Awareness among the Women in relation to GST” |
Indian Journal of Commerce and Management Studies (UGC Approved), Vol. VIII, Issue No.3, July 2017, ISSN:2249-0310 |
July 2017
|
3. |
“Factors Influencing Consumer Behaviour towards Purchase of Electronic Product” |
Business Success Hinges on |
January 2018
|
4. |
“A Study on Impact of Brand Image on Buying Behaviour of Electronic Products Consumers” |
UGC Approved International Journal of Basic and Applied Research, Vol.III, Number III, August 2018. P-ISSN: 22493352; E-ISSN 22780505, COSMOS IMPACT FACTOR: 5.86 |
August 2018
|
5. |
“Consumers’ Satisfaction on Consumer Electronic Products – An Analysis” |
UGC Care Approved International Indexed and Referred Journal of Studies in Indian Place Names, Vol.-40-Issue-03-February-2020. ISSN:: 2394-3114; IMPACT FACTOR: 6.3 |
February-2020
|
6. |
“Review Paper Development on a Review of the Influence of Subjective Norms and Marketing Mix on Consumer Pre-Purchase Behaviour and Purchase Intent of Electronic Goods” |
Adalya Journal published in vol-9-issue 03-March-2020.ISSN:1301-2746, UGC CARE and Web science Journal, Impact Factor5.3 |
March 2020 |
7. |
“Review paper on the Influence of Subjective Norms on the Pre-Purchase Behaviour of Electronic Products – An Indian Narrative” |
International Journal of Management, Vol.11, Issue Number 9, September 2020, PP. 1145 – 1151, Journal Impact factor (2020 : 10.1471) Scopus Indexed |
September 2020
|
8. |
“Consumer’s level of Satisfaction towards Buying of Electronic Products” |
International Journal of Management (IJM), Vol.12, Issue Number 1, January 2021, PP. 335 – 344, Journal Impact factor (2020 : 10.1471) Scopus Indexed |
January 2021 |
